Top 5 Virtual Fitness Programs in Colombia in Q4 2023

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In the fourth quarter of 2023, the top virtual fitness programs in Colombia showed diverse trends in downloads, revenue, and weekly active users. Here’s a detailed look at the performance of these apps based on data from Sensor Tower.

Strava: Run, Bike, Hike experienced a consistent revenue stream, peaking at $9.1K in the last week of December. Downloads fluctuated, with a peak of 5.2K in the week of November 20, while weekly active users saw a significant rise from 117K to 140K throughout the quarter.

Zwift: Ride and Run had a steady revenue trend, with a notable peak of $2.3K in the week of October 23. Downloads were relatively low, peaking at 94 in the same week. Weekly active users remained stable, ranging between 348 and 448.

Freeletics: Workouts & Fitness showed strong revenue performance, especially in late November with $1.9K. Downloads reached their highest at 2.6K in the week of November 20. Active users saw an increase from 8.3K at the start of the quarter to a high of 9.7K in late November, before dropping to 6.3K by the end of December.

Asana Rebel: Get in Shape saw a peak revenue of $1.3K in mid-November. Downloads were modest, peaking at 306 in the same period. The active user base grew steadily, reaching a high of 746 in mid-November.

Daily Yoga®: Yoga for Fitness recorded a peak revenue of $1.2K in mid-December. Downloads saw a significant increase towards the end of the quarter, peaking at 2.8K in the last week of December. Weekly active users demonstrated a steady upward trend, ending the quarter at 6.4K.

For more detailed insights and data, visit Sensor Tower.